Okay, so the first thing which comes to mind is that we are asking Mr. Voguls to do work by saying he should come to our website and learn how to contact us.
Since the CTO is a business professional, I would imagine a business letter might be a good format to use.
A business letter doesn't necessarily have to be in dead tree format either. Creating a PDF on some letterhead we produce would be more professional and also provide an opportunity for us to include attachments which are similarly well formatted.
I especially like this exercise because it is saying, "Pitch the CTO of Amazon", but in reality I see we are working towards a communication process which could be used over and over again with various merchants, vendors and employers globally.
This is the kind of outreach we will want to first cobble together in English, revise and polish and then translate for more widespread dissemination.